Toronto microentrepreneurs access small-to-medium scale businesses development support

Toronto microentrepreneurs access small-to-medium scale businesses development support

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Special guest speaker Enha Erica Brondo, Livelihood Development Consultant, delivered the second Good4People entrepreneurial workshop.

Good Neighbors Canada, in collaboration with the City of Toronto, hosted its highly anticipated second Good4People workshop on entrepreneurship development on May 27, 2023. The event was a resounding success, building upon the achievements of the ongoing workshop series. Enha Brondo, a seasoned expert in the social enterprise and business development field, brought her enthusiasm and expertise to lead our group of Good4People community members through a comprehensive exploration of the fundamental principles of marketing, using a research-based approach of Small-Medium scale businesses in Canada. The approach focused specifically on the "6Ps" framework: Prospect, Product, Price, Place, Promotion, and People. 

The workshop was designed to engage participants,and involve them in practical exercises that were equally accessible and engaging both in-person and online. Some of our Good4People members expressed their interest in attending the session but were not available to attend on the day, and so Enha kindly volunteered to record an online version of the session so that these individuals could participate remotely. Our participants gained valuable insights into the process of understanding the preferences of target customers, identifying market gaps, and strategically positioning their offerings.

Beyond the fundamental principles of marketing, the workshop also emphasized the importance of cultivating the right business mindset and understanding the complexities of different business model types. It highlighted the crucial role of entrepreneurial thinking and the ability to adapt to evolving market needs. Participants gained valuable knowledge on how successful entrepreneurs leverage their chosen business models to create sustainable and profitable enterprises. By examining these practical examples, attendees were inspired to critically assess their own business models, identify areas for improvement, and explore new avenues for growth and expansion. The workshop equipped participants with the confidence and expertise required to transform their entrepreneurial dreams into reality. 

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Enha Brondo kindly delivered a remote version of the session for participants who struggled to attend in-person. 

Good Neighbors Canada's overarching goal with our Good4People initiative is to maximize the potential of small business owners and aspiring entrepreneurs. By providing them with the necessary tools, knowledge, and support, the organization aims to empower individuals to establish and grow successful ventures. The workshop series serves as a catalyst for positive change, fostering an environment where participants can connect with other microentrepreneurs, gain practical insights, and build valuable networks within the local entrepreneurial ecosystem.

With support from the City of Toronto, Good Neighbors Canada is able to promote entrepreneurship and economic development for equity-seeking individuals within our local community.

Our Good4People initiative is still welcoming local craftspeople who identify as refugees, newcomers, Indigenous Peoples, people of colour, LGBTQ+ individuals and people experiencing poverty or housing insecurity. If this description fits you, and you would like to learn more about developing your own business, please reach out to us at or by calling 647-933-5181.